I’m a joker, I’m a smoker
Tuesday, July 27th, 2004According to the Florida Bureau of Economic and Business Research, the year-old smoking ban at restaurants does not adversely affect the eateries revenues. The Tribune (and many other papers) “reported” this, parroting claims that restaurants are doing just swimmingly, and revenues are increasing. But if you read the article, you’ll see that the entrepreneurs quoted there have seen losses up to 15%. Many restaurants around the state are adversely affected. And some places have even closed because of the law. Gosh, how can that be? The study says things are just peachy!
Let’s take a closer look: The study was paid for by Smoke-Free For Health, an anti-tobacco group. They concluded that revenues at Florida restaurants are up 5%. But here’s what the articles don’t tell you:
- The revenues studied include those from Caterers (page 2), who are unaffected by the ban.
- At least 1,344 new food establishments opened (2nd article) during the year, whose revenues did not count for 2002, but did for 2003.
- Revenues at Taverns, Night Clubs, Bars and Liquor Stores are down $88 million (page 3)
- Some restaurants are ignoring the law, and allowing smoking (page 18). Like the caterers, these restaurants are unaffected, therefore skewing the results.
- Fast food restaurants have not allowed smoking for a number of years and are also unaffected, skewing the results even further.
As you can see, along with normal growth of Florida, the industry as a whole has grown. But each individual restaurant feels the pinch. And those small one-restaurant business owners who in the past have just been able to cover their costs are feeling that pinch most of all. Unfortunately, studies (and reporting them) like this are all too common.





