but where’s the photoblog?
Wednesday, January 26th, 2005Bark Bark Woof Woof turned me on to Rhino Love. I became intrigued. Actually, the story is boring to me, but because of the long tail, some will find it interesting. But here’s what got to me: The entire blogspot website looks very similar to the Miami Herald’s online pages. Each link in the blog points to the Herald as well, so it’s just a vehicle to get online readership. But why would the Herald use the free blogspot website when presumably they have enough space?
Here’s another thing: In Rhino Love, you can clearly see the concept: A news worthy event occurs, the Main Stream Media reports that news, and someone close to the action blogs the event from start to finish, attracting those readers acutely interested in that event (or its players), unlimited by newsprint space constraints. Advertising on the site is directed at those in the long tail, and the original MSM report links to the blog. The blog ends when the story is finished, and remains on the web as a history. Blogging an event will end up being a part of someone’s job. I know this is overly simplistic, and problems with this scenario only begin with the fact that if the original news event shows any of the parties in a negative light, none of the players will pay someone a full time wage to keep digging, except maybe the media.
But I’m confused by what the newspaper is doing here. In this case, the Rhino Love posts are made by Elaine De Valle, who works for the Herald, and wrote the original article. Is it worth it to pay Ms. De Valle to keep on top of this story? Furthermore, the original piece doesn’t link to the blog, so what’s the point of creating it? All of which leads me back to my original question: Why would the Herald use the free blogger website when they have the capability of hosting it? blogging






