devil rays are a-changin’… again.
Well, it looks like it’s pretty close to official: in another step towards remaking the Tampa Bay Devil Rays, team management is rumored to have received permission from Major League Baseball to change team colors to blue and gold and change the team’s name officially to Rays next year. This bothers me for a couple of reasons.
For starters, I used to work for the Rays in a couple of different capacities, including writing a feature column that ran on their web site, and enjoyed doing so. So I feel a twinge of nostalgic sadness whenever they change anything now (although, strangely, I didn’t feel all that nostalgically sad when they removed my old columns, especially the one I wrote where I heralded the arrival of Joe Kennedy as something akin to the second coming of Sandy Koufax - Ouch). Plus, I’m a traditionalist and I don’t believe teams should ever change their colors and this will be the second such change in the team’s 11 year history. Although, the first time was less a change than a narrowing down, since the original colors were basically three quarters of the entire rainbow.
And you certainly don’t change your name. Everybody already calls them the Rays anyway.
I really hope they’re just making it official for convenience sake and not as some concession to the occasionally vocal people who find the word “devil” offensive because that would just be silly. After all, the collective “we” (Tampa Bay fans) have been griping about the name since the day it was announced and not because of anything offensive: there would have been griping if the team had been called the Tampa Bay Best Baseball Team Name Evers (which would have been Dodgers, by the way, if it weren’t already taken). We’re fans. Griping is what we do! We like it and we’re not going to stop so don’t listen to us when it comes to stuff like this!
I’m also sad because I like the Rays (Devil or otherwise) uniforms the way they are. The Rays jerseys feature the nickname on the front of the home jersey and the city (ok, in our case, region or general vicinity) on the visitors jersey, like a good baseball uniform should. Just like the Giants, Cubs, Dodgers, Pirates and both sets of Sox among others.
Of course, there’s more to it than that. The Toronto Blue Jays meet that criteria and still have the worst uniforms in baseball. Their logo looks like it belongs to a brand of menthol cigarettes from the 70’s (Smoke Jays; They’re smooth and refreshing!). The Rays uniforms feature the sleeveless vest look, which is classy and very old school. This all allows the Rays to look good, even when they look awful.
And back to colors, there are currently only two teams that wear green, us and Oakland. Meanwhile there are 17 teams that prominently feature some shade of blue in their uniforms. How boring. Between changing the name and altering their appearance to blend in with others, it’s like the Rays are entering baseball’s witness relocation program.
I say forget all that. If there have to be changes, keep doing what you’re doing to the Trop (the fact that it’s clean now illustrates how filthy it used to be). If you want something blue, maybe paint the turf. I mean, it’s a domed ballpark. We know it’s not real grass. Who says it has to be green? Oh yeah. And get us some relief pitchers. Any color you want, as long as they can hold a five run lead for one inning. Thanks.
(Cross posted at Ridiculously inconsistent trickle of consciousness)
Tags: marketing, sports







June 11th, 2007 at 1:28 pm
I’m disappointed they’re getting rid of the green, because green is a color that is very unique in major league baseball. We’re one of only two teams that has green as a major color. That having been said, I understand why the NDRO would want to cut away any semblance of the old administration.
August 29th, 2007 at 11:48 pm
Thank you for speaking for us real Devil Ray fans on this issue. I have been saying these exact things to anyone who would listen ever since I first heard that the name and colors would be changed. I find it a little offputing that the new ownership group just rode into town and started rewriting our history like they were doing us some kind of favor. I appreciate their efforts to improve the Trop, our minor league system, and our overseas scouting/player development. But I don’t appreciate them changing our name. When we become a good team, it would be much more meaningful if we did it as the Devil Rays. Did the Buccaneers or Lightning change their name because they were bad? No, they took names that were synonomous with losing and made them synonomous with Championship play. As for the colors, I have yet to find a Devil Ray fan who likes the idea of changing from Green (unique) to Blue (all too common) despite the fact that management claims to have done focus groups. Sternberg has openly stated that he really likes blue, so I guess he feels that’s as good a reason as any to change your colors.
October 6th, 2007 at 2:06 am
Part of this is a repost:
Dropping the DEVIL from the name because of religous bias has alienated me. Ive been supporting the team since ‘99 ( a year after the inaugrial season)…I watched Boggs homer for 3000…I watched Paul Sorrento hit a BOMB HR…I watched(on TV) as Esteban Yan hit his first HR in his first ever at bat at Shea during interleague. I survived the debacle of the Hit Show. Ive been there for the good times and Ive been there for the bad ( and there were a LOT of those). I wouldve remained a fan over a complete name change, but I wont remain a fan over a name edit due to religious bias. Doesn’t matter any more: they have officially lost me as a fan….Time to dig out my old Mets gear from the closet…Congrats you complaining bible-thumpers: You Won - I hope you spend as much money as I did on tix and merchandise
December 10th, 2007 at 8:11 pm
I think the name change from Devil Rays to just Rays in ridiculous. Devil Rays is a pretty cool name and now your team is named after a beam of light? Also why switch to generic looking uniforms and plain blue (which many other teams wear) when the blue/green combo looked cool and was very unique. Now you look like every other MLB team and have a dumber nickname.
June 18th, 2008 at 7:48 am
[...] some reason, it reminded me of certain local baseball team, which also changed their logo last year from a dark green to bright yellow and deep blue, along with a name [...]