multimedia killed the radio star
Earlier today, 970 WFLA reported that a county employee got in trouble for posting on a local blog. I think they got that story from the Tampa Tribune*, who got around to the story late this morning (it won’t be in your newspaper until tomorrow (maybe)). The Tribune probably got it from the St. Pete Times, who was on the story late yesterday (when it happened). Both newspapers mentioned the local blog by name, but included no links. The radio station didn’t even bother with the name of the blog. And just forget about hat tips - they won’t link to little ol’ me, much less each other.
I only point this out, because they are all in some trouble. Online Media Daily reports the latest findings from Edison Media Research:
THE INTERNET HAS PASSED RADIO to become Americans’ second “most essential” medium and swapped places with TV as the “most cool and exciting medium” since the subjects were last studied five years ago, reported Edison Media Research.
Edison’s “Internet and Multimedia 2007″ study, conducted this past winter with Arbitron, reported that 36% of consumers age 12 and over chose TV as the “most essential” medium in their lives, followed by 33% choosing the Internet, 17% radio, and 10% newspapers.
In 2002, TV was also ranked “most essential” by 39% of respondents, followed by 26% for radio and 20% for the Internet.
With TV only three points in front the internet in terms of the “most essential” medium, you can see where they are headed as well. The full Edison report compares answers to the same questions asked in 2002.
More findings:
- Internet has now overtaken television as ‘most cool and exciting’ medium
- More say newspaper ‘is getting stale and boring’
- Greater numbers report using Internet more lately; fewer say radio
- Newspapers remain medium used less lately; radio holds steady
- Radio still clearly leader for learning about new music, though Internet gains
- Television dominant first source for major news story; Internet doubles and passes newspaper
Check out the full report.
If Clear Channel, Media General, and the St. Pete Times want to remain on top of the local scene, they better figure out how to use this internet thingy.
*side note: the radio stations have been getting their news from the newspapers for years, without ever acknowledging it. Most blogs usually mention where the info comes from and even provide a link to the place where they found the news.
Tags: newspapers, online, radio, tv
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June 27th, 2007 at 8:26 pm
Just to get on the print media — lately the saga of a certain baseball player elicited a “from the blogs” section in the St. Petersburg Times. Blogs being plural. I figured that the Times was going to quote some of the Rays blogs out there. Instead — they lifted comments from their own blog (singular).
The traditional media is still self serving to an extreme extent… And almost understandably so with it’s reach dictating readership (look at the Buzz blog for example - plenty of other political sites are out there but the Buzz gets the most traffic).
June 27th, 2007 at 9:19 pm
Heh-heh, yeah I actually heard this and kept waiting for them to say the name. Ah well, doesn’t great branding mean everyone knows which blog everyone is talking about anyway?
June 28th, 2007 at 6:40 am
While we’re being honest, let’s admit that most blogs would dry up and blow away if they didn’t have links to newspapers that do the original reporting.
June 28th, 2007 at 9:18 am
And thus the circle of news is complete!
June 28th, 2007 at 9:31 am
“most blogs would dry up and blow away if they didn’t have links to newspapers that do the original reporting.”
Most blogs, yes.
Original Reporting is absolutely essential to success. Which may be why you see some newspapers starting to shrink - they are considerably drier than they once were.
Since we’re being honest here.
June 28th, 2007 at 12:13 pm
Lets also be honest that original content in newspapers aren’t always what a blog covers. SOF is a hyperlocal blog covering Tampa Bay — thus it needs the newspapers. What about the guys who blog fishing? The people who blog about their children? Those who write about the movies they’ve seen?
Blogging news might dry up without the print media, but honestly you’re not going to stop people from writing insight into the world that the print media doesn’t cover.