the city beautiful

tommy permalink | categories: city, clearwater, marketing, orlando, pinellas, st pete, tourism
by tommy @ 8:51 am

It sure is funny. Would you believe that “The City Beautiful” is fighting words? Two Florida cities are arguing over the use of the moniker.Orlando City Seal For a hundred years, Orlando has been calling itself “The City Beautiful.” For 75 years, Coral Gables (www.citybeautiful.net) has been using the same lame slogan.

You remember when Tampa wanted to be America’s Next Great City? Well, a lot of years have gone by since then, and that title has moved with the times. In 2005, National Geographic proclaimed Philadelphia “America’s Next Great City,” and more recently the Mayor-President of Baton Rouge has been using the moniker.

Dear Tampa Officials and other leaders, How about we just go ahead and let those two argue over that one, k? Likewise, do not pit us in a legal battle for any of the following: “Tampa: What A Great Idea,” “Tampa: The Climate Is Right,” or “Tampa: Not Just A Place To Work, But A Place To Be.”

By the way, St. Pete is Sunshine City, and Clearwater would like you to refer to it as “Sparkling Clearwater,” and
I still like “I am Tampa.”

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3 Responses to “the city beautiful”

  1. Anonymous Says:

    Graphic is a little big here…

  2. Meredith Says:

    May I suggest a SOF contest for Tampa’s next great slogan?

  3. GKR Says:

    I think “I is Tampa” captures the local zeitgeist best.

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