Sticks of Fire: a Tampa blog

Nancy from the NAMV Group called me Tuesday. As a member of the Tampa Bay Advertising Federation, she wanted to make sure I had received an email she sent weeks ago to announce a “press event” coming up next week that will introduce Cyber Safe to Hillsborough County.

Here is the email we received about Online Predators/Cyber Safe Launch at MOSI:

Keep Hillsborough County Children Safe from Online Predators

Board of County Commissioners (BOCC) Chairman Ken Hagan, along with the Tampa-Hillsborough Public Library Cooperative and the Tampa Bay Advertising Federation’s Public Service Campaign committee, will host the premier event and screening for Cyber Safe, NetSmartz Training Program, at the Museum of Science and Industry (MOSI) on Feb. 5, from 6:30 p.m. to 9:00 p.m.

NetSmartz is an age-appropriate software program that teaches children of all ages about the dangers that may lurk online. Research indicates that more than 50,000 children in Hillsborough County alone are exposed to unsolicited sexual material on the Internet. For this reason, Commissioner Hagan championed a partnership between Hillsborough County and the National Center for Missing and Exploited Children to launch an Internet Safety Education Initiative. With close to 200,000 school-aged children throughout Hillsborough County, the goal is to have every student complete the NetSmartz training program in upcoming months. “By the end of this school year we hope to have 25,000 students complete the program, which will be a major step toward our goal to keep each and every Hillsborough County student safe from Internet predators,” said BOCC Chairman Hagan.

The Tampa Bay Advertising Federation will play a critical role in attempting to achieve this goal. Every year, the Tampa Bay Advertising Federation gives back to the community by providing a public service campaign to help promote the cause of a nonprofit organization. Hillsborough County’s cyber safety training program was selected to receive this year’s Public Service Award. “The Hillsborough County’s Internet Safety Education Initiative was among the hundreds of applications received and our entire group felt that this program focused on one of the most important issues of today,” said Diane Broady, director of public service for the Tampa Bay Advertising Federation.

With assistance from local Hillsborough County students, the NetSmartz training program has now simply been branded as Cyber Safe. A key padlock logo illustrates locking out the harmful images and content that can be found online. As an added incentive to safety, each student who receives NetSmartz training will receive free ear buds and discounts for local attractions and restaurants. Additionally, adult education workshops have been held to discuss resources to help parents and adults protect children from online dangers.

February 2008 has been designated as Cyber Safe Month in Hillsborough County, and the campaign will kick-off the month with a premier night at MOSI on Feb. 5 from 6:30 p.m. to 9:00 p.m. Press is invited to a special preview from 6:30 p.m. to 7:15 p.m. The evening’s main event will be the debut of a new, high impact, public service campaign on MOSI’s IMAX screen. Attendees will also have a chance to view a rare, real-time demonstration by the Hillsborough County Sheriff’s Internet Crimes Unit.

It looks like they have a fancy new website, CyberSafe from Hillsborough County, and also plan to put up a couple of scary billboards. And you can find out more about NetSmartz online.

I’m not big on press events, so I likely won’t be going (if you want to go, and write it up for Sticks of Fire, contact me). But this program is a great idea, and all of the people involved are to be commended for putting something together that can really help kids learn about the various dangers that can be found across the world wide web.

In addition to the Tampa Bay Advertising Federation, Hillsborough County, and the Library folks, sponsors include Verizon, TECO, ClearChannel Outdoor, Tires Plus, and NewsChannel8.