Sticks of Fire: a Tampa blog

From a press release from the American Heart Association:

February is American Heart Month
Individuals, businesses and even buildings are “going red” across Tampa Bay to raise awareness that heart disease is the No. 1 killer of women, killing more than the next five causes of death combined. February is American Heart Month and Feb. 1 is National Wear Red Day, a component of Go Red For Women, the American Heart Association’s national campaign to make women aware of their risk of heart disease and take action to reduce their risk. To stimulate heart disease awareness and help women live heart healthy lifestyles, Go Red For Women is organizing exciting 2008 activities. It’s easier than ever for women to Go Red – in their own style.

Local Events:
Turn Heads - Go Red
The beauty of going red in your own fashion is that women can do it in their personal style. At Turn Heads, Go Red, 60 women will receive Go Red beauty treatments on Friday, Feb. 1, from 11:00 a.m. – 4:00 p.m. at the Aveda Institute in St. Petersburg. The beauty treatments will include red manicures, red pedicures and red hair coloring or highlights. No matter the beauty treatment, all the participants will leave with a touch of red and knowledge about what they can do to reduce their risk of heart disease. Women will also be asked to share their story on video as the American Heart Association is hosting a casting call to find the next face of the Go Red For Women campaign.

Buildings Go Red
Several buildings are being lit red throughout February in support of Go Red including two St. Petersburg skyline icons: the Bank of America Tower and The Pier. The Bank of America Tower goes red on Feb. 1 and will remain illuminated in red for the entire month of February. Each night from Feb. 1-8, The Pier will be turning shades of red in honor of Go Red For Women. In downtown Tampa, passion for the movement can be seen in red lights at the fountain at Tampa City Center and red lights illuminating Park Tower. Local hangouts can also be seen going red, including the Downtown Art’s Association Gallery Walk on Feb. 9 in St. Petersburg, as well as Dunedin Public Library and Hyde Park Village throughout the month of February.

Businesses Go Red
Several businesses – including Macy’s, Carlton Fields, Gerdau Ameristeel, Pinellas County Health Department, International Academy of Design & Technology, Regional Medical Center Bayonet Point and Watson Clinic – are asking employees to wear red, sharing heart health information or hosting internal fundraisers. On Saturday, Feb. 23, the Tampa Bay Lightning will be going red at 7:30 p.m. with red “game time” promotions. The Weeki Wachee Little Mermaid is donning a red tail for shows throughout February in support of Go Red. The red tail will appear in shows from Thursday through Sunday at 11:00 a.m. and 2:30 p.m.

Churches will also inspire their congregations to take action to prevent heart disease by hosting Go Red Sundays throughout the month of February. These events will include heart health messages from the pulpit, risk assessments and entire congregations wearing red.

About Go Red For Women
Go Red For Women is a nationwide movement that celebrates the energy, passion and power women have to band together and wipe out heart disease. One in three women has cardiovascular disease, and every minute one woman dies as a result of this health threat. Today, we want millions of women across America to take heart disease personally. Using the simple platform “Love Your Heart,” Go Red For Women engages these women – and the men who love them – to embrace the cause. For more information about Go Red For Women, please call 1-888-MY-HEART (1-888-694-3278) or visit www.GoRedForWomen.org. The movement is nationally sponsored by Macy’s and Merck.

Go RED today and all of February!

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