Comments on: fixin’ da noozpaipa! http://sticksoffire.com/2008/12/04/fixin-da-noozpaipa/ A very loose interpretation of the news and happenings in and around Tampa Fri, 19 Mar 2010 03:40:43 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: dcdave http://sticksoffire.com/2008/12/04/fixin-da-noozpaipa/comment-page-1/#comment-272027 dcdave Fri, 05 Dec 2008 15:09:22 +0000 http://sticksoffire.com/2008/12/04/fixin-da-noozpaipa/#comment-272027 Really interesting stuff. They have the resources to make this work, but the shift in culture is monumental and <a href="http://news.medill.northwestern.edu/chicago/news.aspx?id=105983" rel="nofollow">all but one media company has a Z-score indicating a likelihood of bankruptcy</a>. Really interesting stuff. They have the resources to make this work, but the shift in culture is monumental and all but one media company has a Z-score indicating a likelihood of bankruptcy.

]]> By: Anonymous http://sticksoffire.com/2008/12/04/fixin-da-noozpaipa/comment-page-1/#comment-272013 Anonymous Fri, 05 Dec 2008 14:12:01 +0000 http://sticksoffire.com/2008/12/04/fixin-da-noozpaipa/#comment-272013 "If anyone knows what exactly they are doing there, please clue us in - we would really like to know." It's obvious no one there has a clue, either. “If anyone knows what exactly they are doing there, please clue us in – we would really like to know.”

It’s obvious no one there has a clue, either.

]]> By: Ed http://sticksoffire.com/2008/12/04/fixin-da-noozpaipa/comment-page-1/#comment-271884 Ed Fri, 05 Dec 2008 02:48:19 +0000 http://sticksoffire.com/2008/12/04/fixin-da-noozpaipa/#comment-271884 They already have a high end magazine called Flair that is inserted into the papers quarterly. And what is up with the color themed names, Orange was their old low end rag and Blu is to be their new high end. Maybe they will develop a Purple magazine for the working man? They already have a high end magazine called Flair that is inserted into the papers quarterly.

And what is up with the color themed names, Orange was their old low end rag and Blu is to be their new high end. Maybe they will develop a Purple magazine for the working man?

]]> By: junebee http://sticksoffire.com/2008/12/04/fixin-da-noozpaipa/comment-page-1/#comment-271876 junebee Fri, 05 Dec 2008 02:13:13 +0000 http://sticksoffire.com/2008/12/04/fixin-da-noozpaipa/#comment-271876 In this econonmy another "high-end" magazine? There was already a useless one included in occasional Sunday papers. All it did was add weight to the recycling bin. If the Trib is trying harder and harder to become less relevant, it's doing a great job. In this econonmy another “high-end” magazine? There was already a useless one included in occasional Sunday papers. All it did was add weight to the recycling bin. If the Trib is trying harder and harder to become less relevant, it’s doing a great job.

]]> By: The Carl http://sticksoffire.com/2008/12/04/fixin-da-noozpaipa/comment-page-1/#comment-271825 The Carl Thu, 04 Dec 2008 22:32:15 +0000 http://sticksoffire.com/2008/12/04/fixin-da-noozpaipa/#comment-271825 More movement of deck chairs on the Tribtanic. More movement of deck chairs on the Tribtanic.

]]> By: Anonymous http://sticksoffire.com/2008/12/04/fixin-da-noozpaipa/comment-page-1/#comment-271823 Anonymous Thu, 04 Dec 2008 22:29:12 +0000 http://sticksoffire.com/2008/12/04/fixin-da-noozpaipa/#comment-271823 The three entities shared a building and content, but didn't technically integrate staffs. The TV station did what it did, the paper did its own thing and the Web site did its own thing. They swapped stories and the like, but still existed independently of each other. Now, after the reorganization, FLA people are in charge of teams that include TBO and Trib people. Trib people are in charge of teams that include FLA and TBO people. And so on. There are no more walls, staffwise, between the three divisions. Former Trib photo people now handle satellite feeds for FLA. Former Trib copy editors copy edit for TBO. Full convergence. The three entities shared a building and content, but didn’t technically integrate staffs. The TV station did what it did, the paper did its own thing and the Web site did its own thing. They swapped stories and the like, but still existed independently of each other.

Now, after the reorganization, FLA people are in charge of teams that include TBO and Trib people. Trib people are in charge of teams that include FLA and TBO people. And so on. There are no more walls, staffwise, between the three divisions. Former Trib photo people now handle satellite feeds for FLA. Former Trib copy editors copy edit for TBO.

Full convergence.

]]> By: summer http://sticksoffire.com/2008/12/04/fixin-da-noozpaipa/comment-page-1/#comment-271818 summer Thu, 04 Dec 2008 22:11:27 +0000 http://sticksoffire.com/2008/12/04/fixin-da-noozpaipa/#comment-271818 as a media buyer, i know that one approach for their remaining sales people is that accounts will be serviced by a "team." rep from TBO + rep from WFLA + rep from TT = (they hope) more money from you to their 3 media outlets. BUT -- i totally agree -- this is the same thing they tried when they first pitched convergence (not that they give you any price breaks for buying all 3 outlets). it didn't work then either. as a media buyer, i know that one approach for their remaining sales people is that accounts will be serviced by a “team.” rep from TBO + rep from WFLA + rep from TT = (they hope) more money from you to their 3 media outlets. BUT — i totally agree — this is the same thing they tried when they first pitched convergence (not that they give you any price breaks for buying all 3 outlets). it didn’t work then either.

]]> By: John http://sticksoffire.com/2008/12/04/fixin-da-noozpaipa/comment-page-1/#comment-271813 John Thu, 04 Dec 2008 21:36:42 +0000 http://sticksoffire.com/2008/12/04/fixin-da-noozpaipa/#comment-271813 Uh, I don't know about Coats but in the past, they've used the audience approach as an excuse for cuts. "In order to serve you better..." The type of cohesion she speaks of (TBO/Tampa Tribune/WFLA staff working together) was something that I thought was already in place at the Media Center? I thought that's what Medium General was bragging about a few years ago? Uh, I don’t know about Coats but in the past, they’ve used the audience approach as an excuse for cuts.

“In order to serve you better…”

The type of cohesion she speaks of (TBO/Tampa Tribune/WFLA staff working together) was something that I thought was already in place at the Media Center? I thought that’s what Medium General was bragging about a few years ago?

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