what’s wrong with channelside
Friday, August 22nd, 2008Channelside Bay Plaza (formerly known as the “Shoppes at Channelside,” which was formerly known as “Channelside at Garrison Seaport”) is seven years old. The St. Pete Times says Channelside businesses are struggling, mainly because locals don’t frequent the place.
Nope - locals don’t go. But that is not the only thing - Channelside Bay Plaza has all sorts of problems.
First of all, Channelside businesses don’t really get along.
Remember, Hooters paid for a trolley to get downtown workers over to Channelside during weekday lunchtime. But after four years, and with trolley visitors spending money at several Channelside stores, none of the other businesses wanted to help with the cost, and so the trolley no longer runs.
Guy Revelle has an ownership stake in Stump’s, Howl at the Moon, Splitsville, and Tinatapas - four places that serve alcohol. When other drinking-only establishments attempted to open, Revelle, who never misses an opportunity to be quoted, whined about Channelside becoming a mini Ybor City.
Next on the list is Channelside’s terrible marketing. I only hear about Channelside around major events, and they seem to want to capture only downtown visitors (not locals). In fact, we don’t hear much of anything since Channelside marketing director Susan Martin over two years ago (found in a July 2006 tbt* column spelling out Channelside’s marketing problems).
But even worse than just limited advertising, are the individual businesses failure to provide any consistency. Unless there is something big going on nearby, many of the businesses don’t bother keeping their places open. Back to the Times article:
Business people walk over from their hotels only to find the complex half-closed.
“We get a lot of tourists who are in their hotels looking for something to do. They come down here during the day and say, ‘This is it?’” - Tinatapas bartender Jason Lewis
Area residents have all been there at least once. But not many are going back. Besides the fact that parking is expensive AND a pain in the ass, Channelside Bay Plaza is so visitor-oriented that it comes off as some lame-ass tourist trap:
“There’s nothing down there to draw you. It’s over-rated.” - Channel District resident Denise Becknell
“I really don’t go over there.” “It’s so young. It’s all clubs.” “I don’t think it’s high quality.” “It’s kind of cheesy.” - 36 year old Victory Lofts resdident Jill Lifsey
“It’s pretty plastic.” - Channel District dance studio owner Luisa Meshekoff
Yeah - Channelside residential buildings are full of empty space. But if the shopping center wants to thrive, they are still going to need local support. Tampa Bay residents need a good reason to go though the hassles of parking, and Channelside simply doesn’t offer much to fight that perception.





