Archive for the 'marketing' Category

time for a new ‘the pier’

Wednesday, July 23rd, 2008

“The Pier” has been a landmark of downtown St. Petersburg since 1899 when Peter Demens connected the Orange Belt Railroad to a half-mile wharf. D. F. Brantley started the first Pier Pavilion in 1895, and a “Municipal Pier” debuted in 1913.  But it is the 1926 “Million Dollar Pier” (postcarded here) that long-time residents remember.

The Million Dollar Pier was the place to be - whether it was for a veteran’s meeting, a high school dance or a just getting a Coke at the drive-in. In the days before air conditioning, the way to cool off was to take a drive out to this community center pier. Cruise boats docked at the pier and during World War II so did the military ships.

The city began tearing down Million Dollar Pier in 1967, and opened today’s inverted pyramid structure in 1973.  In 1978, the city installed a laser on the third floor of the inverted pyramid, sending a “beam of green” up the pier to downtown.  It never really worked great, and was removed in the mid 80s.

The Pier got a $12 million makeover in 1988, with a lovely shade of turquoise contrasting the pale yellow building.

You may have noticed that The Pier Aquarium is looking to move off The Pier, and over to Baywalk.  It seems that after 35 years, The Pier and the building at the end of it are falling apart.  So now the city is looking for ideas on what to do with The Pier.

To do it right, some have suggested we look at other piers across the nation, such as Chicago’s Navy Pier (pictures), Santa Monica Pier (pics), and San Francisco’s Pier 39 (pics).

But maybe we ought to knock it down and replace it with a bridge to Ruskin.

You got any ideas?

report from flugtag

Monday, July 21st, 2008

The Red Bull Flugtag was presented here on Saturday, for the first time in Tampa Bay, and I attended with a group of friends along with another 110,000 people or so. The arrow in the photo indicates roughly where I was. See me? I’m jumping up and down and waving! Hello!

In case you’re not familiar with it, Flugtag, a German term meaning “Flying Day”, consists of teams of people building homemade, human-powered flying machines and piloting them off a 30-foot high deck in hopes of achieving flight. They never do, though.

So it’s basically the Superbowl of putting on ridiculous costumes, building stuff and pushing it off a ledge into water. And yes, this is as funny and entertaining as it sounds. When it comes to free entertainment, it’s hard to beat people falling into water. Include costumes and flying machines that don’t - just adds bonus points.

Tampa is one of three cities to host the event this year, the others being Chicago and Portland, Oregon later this summer. Red Bull has sponsored about 40 of these so far and we (Tampa) set an attendance record, more than doubling the 50,000 that had been projected. I’m not surprised; literally everyone I spoke to for the last two weeks was planning on going. I think event planners were caught off guard:

  • It was scheduled to begin at 1:00 and we got there at 11:00 when gates were supposed to open. But it was obvious that a lot of people had gotten in and set up camp much earlier than that, as evidenced by us ending up where we did.
  • In spite of previously published warnings about things that wouldn’t be allowed in, there weren’t even cursory bag searches taking place, at least not at the gate where we entered (right outside the convention center).
  • Food and beverage locations were few and far between, which was a matter of major concern because with that many people packed in that tightly, smack in the middle of the day, smack in the middle of July (why didn’t they schedule it for later, like around dusk?), remaining hydrated was of vital importance. Just because we were closer to the hospital than the launch pad doesn’t mean I wanted to go there. Eventually, even though we drank plenty of fluids, our group just couldn’t hang so we left around 2:00 and watched the rest of it from The Press Box. We had a good time but it was just too hot and too crowded to be enjoyable after a while.
  • A group of people who were probably a little put out would be those presenting and attending METROCON which was taking place simultaneously at the Tampa Convention Center. Some of the more elaborately costumed anime fans might have had legitimate concerns about being mistakenly tossed into the drink by overly lubricated enthusiastic Flugtaggers.
  • I don’t think there were nearly enough police officers on hand to handle traffic. We left well before the end and we still wound up stuck in pretty thick traffic on the way out. I can’t even imagine what it was like when the event was over.
  • Lastly, I don’t understand why the city didn’t take advantage of the event to publicize the Riverwalk. After all, that’s really where it took place. For all the publicity the event got leading up to the big day, there was never a mention of Mayor Iorio’s legacy project and it’s proximity to the convention center as well as all the exciting cultural/dining/retail shopping opportunities offered in downtown Tampa…or will be some day…hopefully. I don’t know. It just seems like somebody in marketing would have thought of that, that’s all.

Overall, it was fun but there is a lot of room for improvement if/when it comes back.

(Cross posted at Ridiculously inconsistent trickle of consciousness)

young professionals avoid tampa

Monday, July 14th, 2008

For the second straight year, Tampa ranks as the worst city for young professionals, according to Forbes.com. 

Here are the highlights of the Forbes article:

In measures of outdoor activity, living on a fixed income, weather, access to beaches and low health care costs, Tampa rises to the top.

But youngsters (those of you between 25 and 35) don’t care about that stuff.

Of the thousands of class of 1998 graduates from Stanford, Rice, Princeton, Harvard, Duke and Northwestern, no city attracted fewer graduates than Tampa. It finished behind New Orleans, Detroit, Indianapolis and Providence RI. 

Go ahead, say it out loud.  Tampa finished BEHIND dirty and crime-ridden New Orleans, Detroit murder city, that hotbed of excitement known as Indianapolis, and some city that needs the state attached to identify it.

Don’t they want to work for any of Tampa’s great employers?

Of the 400 best big companies and 200 best small companies, as rated by Forbes, only one calls Tampa home (Sykes Enterprises).

Forbes says that USF research is lacking as well.  Go ahead and read all of the gory details at Forbes.com.

sawx sweep, two all star rays

Tuesday, July 8th, 2008

Your Weekly Rays Update

Overall: 55-33
Last Week: Boston (3-0), KC (3-1)
This Week: @ NYY, @ CLE

For the second time this year, the Rays sweep the Sawx in St Pete, which means that through 12 games between the two teams the road team has NEVER won. Since these two teams appear to be on a collision course to meet in October, home field advantage is even more crucial for both teams. We still have a second half of the season to play out, but it appears for the first time ever we will be witnessing a dogfight between the Rays and the Sawx for the AL East.

Tampa Bay…55—33 __ .625
Boston………….53—39 __ .576
New York……..47—42 __ .528
Baltimore…….44—43 __ .506
Toronto……….42—47 __ .472

We are almost at the half way point of the season and the Rays still have the best record in baseball. I touched on this last week but Rays of Light sums up the amazement I have for the Rays right now…

I’m already finding myself taking for granted how bad we’ve been for so long that I need to stop and appreciate just how good things are right now. Enjoy it, Rays fans, because you never know how long the ride’s going to last.

ALL STARS ANNOUNCED
Scott Kazmir and Dioner Navarro have been named to the All Star team, but more importantly Evan Longoria is one of the five finalists to make the All Star team. MLB opens up the last All Star spot to fan voting and currently Longoria has a slight lead over four other players. Fan can vote for the Dirtbag an unlimited number of times here until Thursday at 5 pm.

MORE ST PETE, NOT TAMPA
As the Rays surprisingly become the center of the baseball universe more locals are noticing how the national media mistakenly believes the Rays play in Tampa. This may have been a somewhat understandable mistake when the Rays were in last place and easy to overlook but that is no longer the case. Although on the flip side, as the Times article points out, a good deal of people believe the Lightning play in St Pete.

the panther cheerleader incident

Thursday, July 3rd, 2008

Matt Stout is a reporter for the Norwich (Conn.) Bulletin. He was following the UConn basketball team for the Final Four, and gave his blog readers some Tampa Tidbits on his Matt’s UConn Men’s Basketball Blog:

downtown Tampa seems relatively clean and safe (My hotel is about a mile away from where myself and some of the other writers grabbed dinner last night, and my walk back alone was uneventful). There are a few restaurants and bars, too, and two blocks down from the St. Pete’s Times Forum, there is an outdoor mall-like area that has stores, a Bennigans, a Thai place, a Hooters, etc. Included in there, interestingly enough, is a place called Banana Joe’s, the infamous spot of the Carolina Panther cheerleader incident a few years back.

Glad he felt safe here, but it’s sorta a bummer to read that Banana Joe’s is a notable landmark.

‘08 rays inn

Wednesday, June 18th, 2008

I passed by a Days Inn the other day, and noticed their new Days Inn Logo 2007brightly colored sign.

I hadn’t seen it until recently, but the new look is an effort by Days Inn owners Wyndham Worldwide to reinvigorate the brand. They changed from the old black and yellow to a new bright yellow with deep blue background in Tampa Bay Rays logo wallpaperFebruary of 2007.

For some reason, it reminded me of certain local baseball team, which also changed their logo last year from a dark green to bright yellow and deep blue, along with a name change.

This image is from the Official Tampa Bay Rays wallpaper page.

make hometown video, win trip

Tuesday, June 17th, 2008

GOOD Magazine wants you to pimp your hometown:

GOOD Magazine | Goodmagazine - Project 011

Traveling to a new city is exciting, but also daunting. Without knowing what to see, eat, and do, visitors have a decent chance of ending up at the Hard Rock Cafe, or committing some other form of vacation suicide. That’s why we’re asking you to serve as a tourist bureau for your neighborhood. What is it that would make someone want to travel to where you are? Tell us about your favorite local spot, or better yet, take us on a video tour of it. The most illuminating tour guide will be rewarded with two domestic plane tickets anywhere JetBlue flies.

That’s it! Just submit a video promoting your hometown, and you could win a trip! They also plan to show all the videos they get online. Contest ends August 11, and you better check all the rules.

If you decide to enter the contest, let us know, and we’ll let everyone know!

downtown tampa condos open house

Monday, June 16th, 2008

Nine central Tampa developments will be open this Saturday for the Urban Tour of Homes.

Discover what Urban Living is all about! For one day only, 9 of the hottest developments in Tampa will be open to the public! Take a personal tour through some of the Bay Area’s most exclusive new residences and find out why so many people are deciding to calling the city “Home.”

Urban living! It sounds very exciting, doesn’t it?

Participating Developments include Skypoint (777 N. Ashley Drive), Ventana (1238 E. Kennedy Boulevard), The Slade (119 N. 11th Street), Grand Central at Kennedy (1208 E. Kennedy Boulevard), Victory Lofts (101 S. 12th Street), West End Tampa (301 N. Rome), InTown Homes (2008 N. Albany Ave), Harbour Place City Homes (501 Knights Run Rd.), and the Towers of Channelside (445 S. 12th Street).

Five are in Channelside, and there are one each in northeast downtown, Harbour Island, West Tampa, and North Hyde Park. Neither the website nor the printable flyer include any information on parking or transportation between the developments, so (outside of Channelside) you may have to experience these non-walkable places with your own car…

Tampa I Am went last year, and St. Petersblog(spot) took photos.