polk counting down to XLIII
Even Lakeland businesses are counting down to Tampa’s Super Bowl.
Polk Businesses Should Get Lots Of Spillover When Fans Flood Tampa
“The great thing for a family, if they stay in Lakeland, they’re halfway to events in the Super Bowl and also close to Disney,” [executive director of the Tampa Bay Super Bowl Host Committee Reid] Sigmon said. “It wouldn’t surprise me if there are groups already reserving. There are people that, as soon as the game is awarded, start searching for hotel rooms.”
While I don’t believe the economic impact is in the “hundreds of millions,” there is no question that hosting a Super Bowl gives some local businesses extra spending money. Again from The Ledger:
“There’s no question about it: Anytime you can attract tourists who can spend a lot of money, that’s what you want,” [executive director of Polk County Sports Marketing Mark] Jackson said.
Businesses most likely to benefit will be those located along the I-4 corridor, which allows visitors to get to the game on Super Bowl Sunday within an hour, even if they’re staying near the Disney area, he said.
Polk might have one advantage with fans who find a room close to Disney and the other Orlando attractions, Jackson said. Many, particularly those who come with families, tend to stay a little longer.
“These people turn it into a minivacation. They don’t come down for a couple of days. They come down for a week.”



