did super bowl improve tampa’s image?
Um… maybe. A little. Or maybe not.
You already know that 34% of America wants to move to Tampa, right? Well, the other 65% have apparently never even heard of the place.
Both before and after the Super Bowl, Competitive Edge Research and Communication in San Diego asked the question:
Do you currently have a positive or negative impression of Tampa, Florida or do you have no impression of Tampa, Florida at this time?
Before the game, 31.3 said very or somewhat positive, and after the game, 37.5 said very or somewhat positive, a 6.2 percent increase in the number of people who had positive impressions of Tampa, as bragged about at Tampabay.com.
However, what the local newsgatherer doesn’t tell you is that the margin of error in each survey is 4.4%, meaning that the Super Bowl may not have made a difference at all.
But in the bigger picture, more than 56% of respondents said they had no impression of Tampa whatsoever – even after the game.
And nearly a third of the nation watched the game.
Check the details of Competitive Edge’s survey – Super Bowl XLIII Pre- and Post-Game Poll









