Built around operational simplicity, consistency and scalability.
Sticks of Fire is being designed from inception as a scalable franchise system, rather than taking an existing complicated restaurant and attempting to franchise it later.
Sticks of Fire is a new fast-casual restaurant and food-truck concept built around a deliberately simple idea: fire-grilled food served on skewers, finished with a customer’s choice of signature sauces and heat levels.
The restaurant and food-truck formats also create the potential for different entry points into the Sticks of Fire system and opportunities for catering, events and off-premise sales.
A mobile, event-driven operating format designed to pursue demand through public stops, recurring locations, community events, corporate bookings, private events and catering.
A brick-and-mortar Sticks of Fire experience designed around dine-in, takeout, delivery, catering and local community and event opportunities.
Chicken, Kefta, Shrimp, Fire Ribbon™ Steak or Fire Pepper.
Choose from proprietary finishes and sauces, numbered 0 to 9 on the heat scale.
Yellow Rice + Black Beans, Fire Bread™ and other simple complementary items.
Fire is part of the cooking method, visual identity and customer experience; it does not mean everything is extremely spicy. Customers control their heat level.
Sticks of Fire is being engineered around simplicity, consistency and repeatability.
Rather than requiring an extensive kitchen and a large culinary staff, the concept is being developed around standardized food preparation, controlled portions, proprietary commercially produced sauces and seasonings, limited SKUs and a straightforward cooking process.
Public stops, recurring locations and community events.
Dine-in, takeout and delivery.
Bulk sticks, sides, Fire Bread™, sauces and catering packages.
Corporate bookings, private events, fundraising and giveback events.
Eventually, retail opportunities for selected Sticks of Fire sauces and seasonings.
We’re building Sticks of Fire as a brand and franchise system from the beginning, including standardized recipes, an operations manual, proprietary products, centralized food/product development, franchisee training, restaurant and mobile formats, catering and eventually retail opportunities for selected Sticks of Fire sauces and seasonings.
